As a business in the cannabis industry, you have unique marketing needs. Many of the “standard” ways to advertise, such as Google ads and PPC, are restricted or not possible for dispensaries to use. That’s why implementing an SEO strategy is a critical part of your marketing plan.
With the right strategy, you can improve your website’s visibility in search engine results pages (SERPs), attract more qualified traffic, and ultimately generate higher sales. However, executing a successful SEO strategy requires ongoing maintenance and an in-depth understanding of what propels a site to the forefront of search engines’ algorithms.
In order to maximize the effectiveness of your seo for dispensaries efforts, it’s important to start with comprehensive keyword research. This will help you identify the phrases and terms that your customers are searching for when looking for a dispensary. Once you’ve identified these keywords, you can optimize your content to match them.
On-page optimization is another crucial part of your marketing strategy. This includes adding relevant, accurate, and descriptive content to each of your website’s pages. This includes things like title tags, meta descriptions, image alt text, and URLs.
The quality of your content also plays a role in how your website ranks in search engine results pages. Having well-written, informative copy and clear, high-resolution photos will earn you extra points in the eyes of search engine algorithms. It’ll also allow your webpages to appear in search features that would otherwise not be available, such as image search and image-based SERPs.
Lastly, it’s important to create page-specific content that focuses on the products you sell. This can be done through services pages, such as “location service area pages” that target specific local keywords like “dispensary [city name]” or “cannabis delivery in [city name].” It’s also a great idea to create product-specific pages for each of your ecommerce products. This way, potential customers who land on one of your product pages can easily navigate to other relevant pages and products on your website.
As an added bonus, SEO-friendly ecommerce solutions like Dutchie’s native SEO menu make it easy for dispensaries to add product and service pages that are fully optimized for search engine visibility. This is accomplished by using structured data markup, which is a way for websites to tell Google what type of information each page contains.
Finally, don’t forget to measure your progress. This will allow you to see if your SEO strategy is working and provide you with the data necessary to make further improvements. Having a professional digital marketing agency manage this process can save you time and money and ensure that your SEO efforts are working as effectively as possible.